VIGO Health launched in 2021 to offer a new way for people to access fast healthcare for their everyday needs through a combination of strong digital healthcare solutions and cash benefits. The VIGO Health solution was developed based on in-depth research to understand the needs of people who had chosen not to have hospital insurance but who want a healthcare solution that is more relevant to their needs. We generated a distinctive branding for Vigo Health and in turn create a new brand and brand idea that fits…